The Importance of Staying Top of Mind: Five Effective Strategies
July 24, 2024
In today's saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers' min...
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Make Your Content Sizzle Like the Summer Heat!
July 11, 2024
As the summer sun blazes and your competitors take time off, you should be gearing up. Summer is the perfect time to review and prepare your content strategy for your fall marketing blitz. Here's how to turn the summer lull into a productive s...
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The Imperative for Enhanced Content Marketing in B2B Sales
June 25, 2024
Are you selling into the B2B market? Then you know that an increasing number of stakeholders are involved in the purchase process, and sellers face a more complex buyer's journey than ever before. How do you break through? Content marketing (an...
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Five USPS Tips for Foolproof Direct Mail
June 11, 2024
When creating successful direct mail campaigns, the U.S. Postal Service (USPS) is the ultimate expert. Here are five of its most helpful tips for creating foolproof direct mail campaigns:
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Promoting Sustainability? You've Got to Back It Up
May 22, 2024
Increasingly, brands are jumping on the bandwagon of environmental sustainability. Consumers want to do business with brands that are kind to the earth, and brands are giving consumers what they want. However, just making sustainability claims is...
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Refresh Your Marketing Collateral for Maximum Impact
May 10, 2024
One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.
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Elevating Your Brand's Impact with Extra Dimension
April 24, 2024
How do you stand out when so many companies compete for the same customers? One way is through dimensional print. These innovative print pieces go beyond the traditional flat surface, offering tactile and interactive experiences that captivate aud...
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Sustainable Printing Is More Than Recycled Paper
April 10, 2024
Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print mate...
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5 Situations Where Print Media Outshines Digital
March 14, 2024
In today's digital age, it's easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five...
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The Dos and Don’ts of Memorial Day Marketing
May 29, 2023
On this day, we take time to remember and honor our nation’s military men and women, past and present. Memorial Day is a chance to commemorate our U.S. veterans and everything they have done for this nation. As a holiday, today is an opportunity for ...
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How to Take Professional Business Photos
May 22, 2023
When it comes to managing, working with or marketing for a business, a professional image is everything. You want customers to see the brand and identify it with a company they can trust, rather than think of it as suspicious or even uncredible....
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Spice Up Your Social Media Presence
May 15, 2023
Ardath Albee, CEO of Marketing Interactions, once said, “Social media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more appro...
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5 Ways to Market on Mother’s Day
May 8, 2023
As a marketer or small business owner, you know firsthand how many marketing opportunities the season of Spring brings with it. From St. Patrick’s Day, to Easter, all the way to graduation and wedding season, the months of Spring provide a variety of...
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Making the Most of Marketing in May
May 1, 2023
Happy May Day! May Day is celebrated as the first day of May, commemorating the start of springtime and soon-to-be summer. May is a beautiful month full of fresh flowers, cool, sunny weather and fun events.
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How to Write the Perfect Cover Letter
April 24, 2023
So, you’re in the job market. Or… maybe you’re not. Maybe you’re in the market of hiring those in the job market. Maybe you really just like to keep your business profile up-to-date. Whatever it is, you’re interested in learning more about cover lett...
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The What, Why and How of Drip Email Marketing
April 17, 2023
Imagine a world where nurturing leads into sales was wrapped up into one pretty, automated routine. The emails businesses send out to potential leads would always be relevant, the sales pipeline would have few leaks and conversion rates would increas...
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6 Solutions to Spring Clean Your Small Business
April 10, 2023
Spring is officially here, and it brings with it budding flowers, singing birds and, of course, the annual spring cleaning. It’s the time of year for us to shake off the dust of winter and embrace the upcoming warmth of summer. But spring cleaning do...
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Marketing Yourself: How to Land Your Dream Job
April 3, 2023
You’ve heard of marketing a brand, a business or even an image, but what about marketing yourself? In today’s professional world, employers are on the lookout for employees who know themselves so they can sell themselves—just like they would sell a p...
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Identifying Your Target Audience
March 27, 2023
In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful bus...
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How to Successfully Tell Your Brand’s Story
March 20, 2023
There’s more to successful marketing than sharing your product or service with an audience and hoping they bite. There’s more than just announcing the brand, posting a few blog articles and sending your sales representatives out to do cold calls. In ...
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