MPX // Case Study

Chamire/SuperCuts

Scope 1: Create the interior design within branding specs for their SuperCuts location in Shakopee, which was being converted from a ProCuts.

Chamire Holdings were converting their first store in Minneapolis from a ProCuts to a SuperCuts. They needed a partner with branding and creative services to create a fresh new look and feel at their Shakopee location, that their targeted audience would identify with. Thrilled with new look, Chamire will now convert all of their stores to this new look.

  • Selection of all photos and images for signage
  • Color schemes
  • Creation of all interior signage including window graphics
  • Assisting with furniture and accessory selection

Scope 2: Lead the marketing component of the Grand Opening event

This was Chamire’s first Grand Opening in the Minneapolis market and they needed to make a big splash. Grand Openings in the South Carolina/Augusta, Georgia and Naples, Florida markets had not met their expectations. The MPX Group was brought in to change that. MPX managed the Grand Opening event, drawing a record 220 clients for the Grand Opening, while staying within the desired budget.

  • Creative team developed full marketing plan for the Grand opening
  • Texting
  • Direct mail
  • Facebook
  • Email collection
  • Product giveaways
  • Balloons
  • Drawings
  • Promotional cards
  • Vouchers
  • Promotional offers
  • Loyalty program
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